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Visual Identity Corporate Branding

Background

The Division’s visual identity program (corporate brand) is one of the first points of contact that the public has with Northern Gateway Regional Division No. 10.  The organization’s visual identity tells a lot about who we are as an organization and plays a key part in defining our Division to our publics.  The visual identity program also establishes the “look and feel” of who we are and what we represent.  Northern Gateway’s corporate logo is an integral part of our visual identity program and aligns closely with the vision, mission, and values in telling our story to broad public audiences.

A key measure in defining the success of the Division’s corporate branding is the extent to which we are able to achieve consistency across all communications and marketing platforms.  Consistent execution of the Division’s visual identity (including logo) will be necessary in all forms of print and digital communications, social media, web-based communication, corporate advertising, and building/vehicle signage.

Procedures

  1. All representations of the Division’s visual identity/corporate brand in any internal or external communications resource must follow the Division’s approved Brand Guidelines (Appendix).
  2. The Communications Officer is responsible for ensuring the Division’s Corporate Identity Guidelines are followed by the Division Office, Division schools and external third-party stakeholders.

References:

Sections 60, 61, 113 School Act

Board Policy 2 Role of the Board

Board Policy 12 Role of the Superintendent

 

Reviewed February 2017